Digital Storyteller, Creative Strategist & Documentary Filmmaker
Film Production
Grilled Cheese Sundays
Year
05/08/2025
Crossings: An EcoDocumentary
Year
05/07/2024
Brand Strategy
In Spring 2025, I led a team of four to develop a Go-To-Market strategy for Edulis, a San Francisco–based haircare startup. Our work included brand strategy, market positioning, and strategic development from the ground up.
Event Photography
Photographed events for UC Berkeley’s Institute of Human Development.
Social Media
Managed Instagram accounts for multiple brands, using targeted audience strategies, performance tracking, and cohesive visual identity to drive a 40% increase in engagement.